60 is not a dealership.
It’s a quiet circle for people who’ve built
something meaningful and now choose to
drive something exceptional.
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To become your lifelong automotive partner. Not a one-time transaction. Not a showroom experience.
We exist to design, source and deliver extraordinary vehicles for Israeli tech leaders with boutique precision, financial intelligence, and uncompromising discretion.
We don’t sell cars. We fulfill automotive ambitions.
From your first call to your next upgrade in three years - 60 is your private mobility desk.
Intro Call
We meet. You share the dream.
We align on the vision.
Tailored
Sourcing
We locate the exact vehicle —
configured precisely to your taste.
Final Quote
You receive a transparent, final offer with full specification details.
Trade-In?
Done.
Key-for-key. We take your current vehicle at an official price upon delivery.
Lock It In
Approve the offer.
10% deposit.
The balance? Only when the car is in your driveway.
Customization
Phase
Your vehicle is built and prepared to your exact specification.
Europe→
→Israel
Cleared locally, shipped securely, fully insured.
We Handle
Everything
Customs. Port logistics. Regulation. Paperwork.
You don't need to care.
White-Glove
Delivery
Home. Office. Private track.
You choose.
Dream
Delivered
If you traded in —
we take the old keys.
Final Payment
Simple transfer. No surprises.
Beyond
Delivery
Insurance guidance. Protection coatings. Performance advisory. We stay involved.
Welcome to
The
60Motors
Club!
You're now part of the 60 circle.
Anything automotive -
we're your first call.
Doron Sharon
[Descope]
“An effortless, first-class experience from start to finish.”
Nativ Shechter Strulov
[Purra.ai]
“Everything was handled exactly as expected.”
Dan Sarel
[Descope]
“Service that speaks for itself.”
Doron Sharon
[Descope]
“An effortless, first-class experience from start to finish.”
Nativ Shechter Strulov
[Purra.ai]
“Everything was handled exactly as expected.”
Dan Sarel
[Descope]
“Service that speaks for itself.”
No need to take our word for it-
Hear it from our clients
About 60
60 was founded by Moshe Sonenzon with a simple belief: Luxury car purchasing should feel like commissioning a bespoke product, not negotiating in a showroom.
Moshe brings deep expertise in vehicle sourcing and parallel import operations, combined with a personal understanding of what high-performing founders and executives expect: clarity, trust, precision, and zero friction.
60 was built for a different audience. For people who value performance - in business and in life.
All vehicles are brand-new, 00 ownership registration. Full manufacturer warranty and servicing rights in Israel, in accordance with local vehicle service regulations. You receive:
And perhaps most importantly - you work with people who speak your language.
Better pricing than official importers
Access to rare and tailored models
Key-for-key trade-in at official price
Ongoing automotive concierge support
Higher specifications and richer configurations
Official warranty & service eligibility
White-glove delivery to your home or office
And perhaps most importantly - you work with people who speak your language.
FAQ
Yes. All vehicles are eligible for full manufacturer warranty and servicing in Israel, according to vehicle service law.
Primarily Europe, from authorized channels and official dealer networks.
Typically a few weeks, depending on configuration and availability.
10% deposit upon approval. Remaining balance only when the vehicle is delivered to you.
Yes. Key-for-key. We take your current car at an official price upon delivery.
Servicing is performed through official service centers in Israel. Spare parts are fully available through official channels.
Premium and luxury brands across performance, electric, hybrid and executive categories. If it exists — we can likely get it.
Yes. We guide you through optimal insurance solutions tailored to the vehicle.
Call us. We manage the transition and source your next vehicle.
No. Parallel import is the infrastructure. 60 is the experience.
